¡@ ¡@ 19 November, 2008 

 


 

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The Most Popular Business English Series!!!

Super Intensive Business English for Corporate Managers

Course Introduction

This unique course is for local managers who have international dimensions to their work and require Standard English as the essential medium of communication. It offers stimulating perspectives on the way the English language functions so that participants can make the best possible impression on their native-English-speaking counterparts. Included are many practical tips on how to improve communication across the culture gap, how to avoid unnecessary culture shock, and, above all, how to acquire the language and enjoy it.

Course Objective

You will be equipped to cope with challenges confidently when you:

1. Travel abroad on business
2. Work on projects as part of a multinational team
3. Act as a host to English-speaking business partners
4. Communicate from headquarters to subsidiaries, or vice-versa
5. Organize conferences that include a mix of nationalities
6. Build and enhance relationships with your business contacts overseas

Course Content

Session Theme Language Work Business Skills
1.Breaking the Ice

Conversation

nGreetings
nSmall talk
nSocial and business culture
n
Joint venture
nIntonation: interest vs. boredom
n
Present-perfect vs past- simple tense

Listening

nGreetings
nTelephone etiquette

Reading & Writing

nSocial culture
n
Quiz: Test Your Understanding of the Business Culture
2.Business Meetings

Conversation

nMeeting planning
n
Business etiquette
n
Conversation topics

 

nWord stress
n
Sentence stress
nSecond- and third- conditional tenses

Reading & Writing

nAustralian meetings culture
n
Quiz: Test Your Etiquette

Listening

nIntroducing new ideas
n
Conducting the stages of a meeting
n
Structuring the meeting
3.Management Style

Conversation

nCompany history and profile
n
Management culture
nPresent-perfect simple vs. continuous tense

Reading & Writing

nCanon company history
n
Describing company structure

 

nDescribing the company
n
Strategy and analysis

Listening

nPower distance in the USA and Saudi Arabia
4.Presenting Numbers

Conversation

nInflation and exchange rates
nBusiness mistakes involving statistics
nDifferentiating similar numbers

Reading & Writing

nArticles with countable and uncountable nouns
nPresenting statistics
n
Using visuals
n
Mistakes with numbers

Listening

nExchange rates
5.Cross-cultural  Business Communica-tion Skills

Conversation

nAmerican and Japanese business culture
n
Recorded messages
n
Australian aboriginal culture
nConnected speech
n
Reported speech

Listening

nRecorded announcements
n
Japanese and American business culture
nTelephone skills
n
Letters/faxes/e-mails

Reading & Writing

nAvoiding misunderstandings and achieving business successes

 

6.Business Trips

Conversation

nTraveling for business and culture
n
Coping with difficult travel situations
n
The Olympics
n
Holidays
nIntonation in polite requests
n
Future-simple vs. future-continuous tense

Reading and Writing

nBusiness travel-

travel/trip/journey

nChanging hotel and flight reservations
n
Renting a car
n
Business travel game

Listening

nGiving directions
7.USP- Products

Conversation

nDeveloping and describing products
n
The marketing mix
nWord stress in verbs and nouns
n
Passives
n
Sequence markers

Reading and Writing

nProduct marketing plan

 

nSelling the product
n
Describing processes
n
Personal life cycle

Listening

nProduct recycling
8.Company Visiting

Conversation

nVisiting different countries
n
Sightseeing
n
Welcoming visitors to your country
n
vegetarianism
nAmerican and British accents
n
Infinitives vs. gerunds

Reading & Writing

nWelcoming a visitor
nVisiting at home and abroad

Listening

nShowing visitors around
9.Entertaining

Conversation

nHumor
n
Anecdotes
n
Entertaining guests
n
Leisure activities
nPitch and intonation
n
Question tags
n
Past-simple vs. past-perfect vs. past-continuous tenses

Reading & Writing

nQuiz: Are You the Perfect Guest?
n
Telling jokes
nTelling anecdotes

Listening

nExplaining menus
n
After-dinner conversation
n
Hosting at home
10.Presentation

Conversation

nFactors affecting the success of a presentation
n
Families
n
Stress
n
e-business
nSentences stress
n
Phrasal/ prepositional  verbs
n
Pausing for effect

Listening

nOverview & advice for  presentations
nPreparing the presentation
n
Speaking from notes
n
Gaining audience attention: words and visuals

Reading & Writing

nPresentation prompt card
11.Performance

Conversation

nNational and personal performance criteria
n
Financial statements
n
Language of advertising
nStatus symbols
nIntonation in praise and criticism
n
Modes of obligation and permission

Listening

nEvaluating progress
n
Reading
n
Meeting customer needs
nRanking performance criteria
n
Profit /loss and balance sheets
n
Reading & Writing
nChairman's statement to shareholders

Quiz: Test Your Performance

12. Negotiating

Conversation

nNegotiating styles in different cultures
n
Apollo moon landings
nPronunciation and spelling difficulties

nFirst- and second- conditional tenses

Listening

nNegotiating styles
nPre-negotiation socializing
n
Making concessions
n
Expressing disagreement

Reading & Writing
n
Presenting your case

13.International Trade 

Conversation

nTrade fair
n
Bartering
nStressed and unstressed syllables
n
Putting verbs in the correct form

Listening

nDemonstrating a product

 

nComplaining and apologizing
nTelephone enquiry
n
Letter of enquiry

Reading & Writing

nQuiz: Tricks of the Trade
n
Responding to complaints
© Hong Kong Language Training Centre Ltd. 1996-2008
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Course Format 

The course can be started at any pre-arranged time for a specified format, either private one to one, in house training for group or public course.

Program Dates & Fee

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For further information on our training services or to discuss your training needs, please contact Jason Cross:
Tel: (852) 2834 2168 | Fax: (852) 2834 2183 or by email on info@language.com.hk

Hong Kong Language Training Center
E-mail: info@language.com.hk
Web: http://www.language.com.hk
Tel: 852 2834 2168
Fax: 852 2834 2183

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